Watchfinder was founded on the belief that purchasing a beautiful, prestigious timepiece should be more than just a transaction. It should be an experience and a seamless one at that. When Sean Sherzady founded Watchfinder in 1999, he rooted his business on the value that owning a luxury watch represents an appreciation of quality, fashion, and excellence. That’s why he chose to situate his first showroom in the dynamic Yorkville neighbourhood, an enclave of Toronto that indulges in upscale charm.